But not without hard work and meticulousness, would they take the company to the next level. As co-CEO’s, Watts and Dash financially and physically built a foundation that would soon triumphantly market and promote the debut CDs of Mike Jones and Paul Wall. “When Watts and I became partners we both started investing our money in the company,” reveals Dash. He partnered with long time friend and former rap artist G Dash who initially helped by distributing the mix tapes to various retailers and road managing early SwishaHouse acts Slim Thug,Lil Mario,J-Dawg,Big Tiger,Big Pic,Lester Roy and Archie Lee. “It got to the point where I needed a business partner, someone I could trust, and I knew G Dash was a good business person,” says Watts. As Watts’ mix tapes garnered more and more recognition, single handedly imparting the Swisha brand and the chopped and screwed genre to a national audience, his business began to expand. So I called my studio the SwishaHouse,” Watts says of how he developed the name of his company.
When I started slowing my mixes down, instead of calling them screw mixes, I called them Swisha mixes.
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The label began by distributing mixtape series such as before da kappa,after da kappa,choppin em up,and fuck action (which featured chopped and screwed versions of r & b music). Swishahouse was founded in north Houston in the late 1990’s by Michael 5000 Watts and OG Ron C as a response to the popularity of chopped and screwed music from houston’s south side. “Major with out a major deal!” That was and still remains the core of independently operated record label SwishaHouse’s mission statement. SwishaHouse is a Houston, Texas-based independent southern rap record label.
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